Why testimonials are important
The fact that your clients or customers have taken the time to share their experiences or thoughts they have for your brand speaks volumes. It showcases their trust and respect as well as the overall credibility your business has.
It’s not all about strategy alone
Interact with your clients or customers and explain to them how much you value their opinions. Encourage your clients to write something good about you by simply asking them, especially if you think you’ve made them happy with your service. If you are confident enough that your products and services meet or exceed your customers’ expectations, chances are they would be more than willing to share their experiences with everyone.
Make a connection
Once you have gathered some well-written and sincere testimonials, there are various ways in which you can use them for the benefit of your business. Showcasing good testimonials and feedback from social media by posting or linking them to your website and other pages are great ways to show potential customers that other people like them trust your brand. It’s about creating a connection between your clients and lets them know you care about people like them.